Avery Avila, A Wellness Funnel Built Around Stillness, Not Hustle
A calm, minimalist funnel for a holistic life coach offering 1-on-1 sessions and a Kundalini Yoga membership. Built on Systeme.io to keep the client's costs low, with a free self-healing starter guide as the lead magnet. The design philosophy: a sales page that doesn't feel like one.
Screenshots of the live sales funnel we built for Avery Avila. Click any image to view it full-size, or use the arrows to browse.
The challenge
Avery had been running her practice entirely through word-of-mouth and Instagram DMs for two years. She was booked solid, but only with 1-on-1 clients, which meant her income was capped by her calendar. She wanted to launch a Kundalini Yoga membership to decouple her time from her revenue, but her audience had never been asked to buy anything from her before. We had to introduce the idea of paying her without breaking the trust she'd built by being free for so long. On top of that, her audience skews spiritual and design-sensitive, anything that looked like a 'marketing page' would actively repel them. And she was on a tight budget, so the funnel had to live on a free platform (Systeme.io) without looking like it.
What we built
We took a deliberate, page-by-page approach, every section had to earn its place. Here's what that looked like in practice:
- 01Designed the page around whitespace, soft pastel backgrounds (light blue and cream), and elegant serif typography. The visual language intentionally echoes yoga studio branding and wellness magazines, not SaaS landing pages.
- 02Led with a free self-healing starter guide as the primary conversion, not the paid membership. This gave her audience a zero-risk way to enter the funnel and let Avery earn the right to pitch the membership later in the email sequence.
- 03Built three conversion paths on the same page: (1) the free guide (top of page), (2) the membership (middle), and (3) 1-on-1 coaching application (bottom). Each path is positioned for a different stage of trust, new visitors take the free guide, warm leads apply for coaching, ready buyers join the membership.
- 04Used professional lifestyle photography of Avery herself in serene settings, not stock images. The personal presence is what makes the page feel like her, not like a template.
- 05Wrote copy that centers the visitor's transformation ('Reconnect with Your True Self') rather than the coach's credentials. The credentials are there, but they're supporting evidence, not the headline.
- 06Implemented everything on Systeme.io using native forms, automations, and email sequences so Avery can edit copy herself without touching code or paying a developer.
The outcome
We launched earlier this year and have been tracking real numbers since. Here's what the funnel is doing 3 months in:
“What surprised me most was how little I had to compromise. I told them I wanted it to feel like a yoga studio, not a marketing page, and they actually listened. The funnel pays my rent now. I still can't quite believe it.”
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