Email marketing that actually pays the bills.
We design, automate, and optimize email programs that turn your list into a revenue channel, not a newsletter. Welcome flows, abandonment sequences, win-back campaigns, lifecycle segmentation, and deliverability. Built to compound, week after week.
What this service solves
Most brands treat email as an afterthought. They send a weekly broadcast, hope for the best, and watch open rates slowly decline. Meanwhile, email is the only channel where you actually own the audience, no algorithm can take it from you. We fix that. We turn your list into the most profitable channel in your business, with flows that run while you sleep and broadcasts that people actually look forward to opening.
Six pillars of email marketing.
Every engagement is built around these core areas. We don't do them all equally, we go deep on the ones that matter most for your business.
Welcome & onboarding flows
The first 7 days after someone joins your list are the most profitable. We build welcome sequences that introduce your brand, set expectations, and drive the first purchase, typically lifting new-subscriber revenue by 3-5x.
Abandonment & browse recovery
Cart abandonment, browse abandonment, search abandonment. We capture the revenue you're currently leaking with smart, well-timed emails that don't feel like stalking.
Win-back & re-engagement
Subscribers go cold. We bring them back with segmented win-back sequences that respect their inbox while reigniting interest, and we clean the list of subscribers who are truly gone, which protects your deliverability.
Lifecycle segmentation
Not every subscriber should get every email. We build segments based on purchase history, engagement, and behavior so the right message reaches the right person at the right time. The result: higher conversion, lower unsubscribe rates.
Broadcast campaigns & newsletters
We plan, write, design, and send your regular broadcasts. Not generic newsletters, strategic campaigns tied to product launches, promotions, and content moments. Every send has a goal and a measurable outcome.
Deliverability & list hygiene
If your emails land in spam, nothing else matters. We audit your authentication (SPF, DKIM, DMARC), monitor your sender reputation, clean inactive subscribers, and work with your ESP to fix deliverability issues before they cost you revenue.
The email marketing process.
Four phases. Clear deliverables at each step. No black boxes, no guesswork.
Audit & strategy
We audit your current email program, flows, broadcasts, segmentation, deliverability, ESP setup. You get a written strategy with the highest-impact opportunities ranked by ROI.
Flow architecture & copywriting
We map out every flow, write the copy, design the templates, and set up the segmentation logic in your ESP. You review and approve every email before it goes live.
Launch & monitor
Flows go live. We monitor deliverability, open rates, click rates, and conversion daily for the first two weeks, making tweaks as real data comes in.
Optimize & scale
Weekly optimization sprints. A/B testing on subject lines, send times, and copy. Monthly executive reporting tying email revenue back to business outcomes.
What you actually get.
No vague promises. Here's exactly what lands in your lap when we work together.
- Full audit of your current email program with prioritized recommendations
- Welcome, abandonment, and win-back flows, fully written, designed, and automated
- Lifecycle segmentation strategy and implementation in your ESP
- 12-month broadcast calendar with themes, goals, and KPIs
- Deliverability audit and remediation plan
- Weekly optimization sprints and monthly executive reports
- Direct access to your strategist via Slack and email
Transparent pricing. No hidden fees.
Every plan is month-to-month with a 30-day cancellation clause. If we're not delivering, you should be able to leave.
Starter
For brands just getting serious about email.
- Up to 3 flows built and managed
- 2 broadcast campaigns per month
- Basic segmentation (1-2 segments)
- Monthly performance report
- Email + Slack support
Growth
For brands ready to make email a core revenue channel.
- Up to 8 flows built and managed
- 4-6 broadcast campaigns per month
- Advanced lifecycle segmentation
- A/B testing on every flow
- Deliverability monitoring
- Weekly sprints + monthly exec report
- Priority Slack support
Scale
For high-volume brands with complex programs.
- Unlimited flows
- Daily broadcast capability
- Multi-brand / multi-region support
- Advanced attribution modeling
- Quarterly strategy offsite
- Dedicated strategist
- 24/7 priority support
All prices in USD. Custom enterprise pricing available, just ask. We'll always tell you honestly if your project doesn't fit our typical scope.
Questions about email marketing.
The most common things people ask before signing up. Don't see yours? Just ask us directly.
Which ESPs do you work with?
Klaviyo, HubSpot, Mailchimp, ConvertKit, ActiveCampaign, Omnisend, and Brevo. We're ESP-agnostic, we'll work with what you have or recommend the right one for your business.
Do you write the copy or do we?
We write all the copy. You review and approve every email before it goes live. We've found that brand voice is best executed by specialists who do this every day, with your input on tone and terminology.
How long until we see results?
Most clients see revenue lift within 30 days of flows going live. The bigger compounding gains come at 60-90 days as we optimize based on real data. We'll be honest with you if your program needs more time.
Do you handle design too?
Yes. We design every email template to match your brand. If you have an in-house designer, we'll work with them; if not, our designer handles it end-to-end.
What if our deliverability is already broken?
We've seen it all, blacklists, broken authentication, spam-folder issues. Deliverability remediation is included in every plan. If your situation is severe, we may recommend a focused 2-week deliverability sprint before launching new campaigns.
Email marketing case studies
Twenty First Century Herbs: Abandoned Cart Email That Recovers Lost Revenue
An abandoned cart email sequence for a herbal supplements brand, designed to recover lost sales without feeling pushy. The email reminds customers of items they left behind and gives them a clear, frictionless path back to checkout.
Storesla: Browse Recovery Email That Turns Window Shoppers Into Buyers
A browse abandonment email for a home organization retailer, designed to re-engage visitors who viewed products but left without adding to cart. The email features the exact products they browsed and a clear path back to continue shopping.
Athena Club: Welcome Email That Turns New Subscribers Into First-Time Buyers
A welcome email for a body care brand that delivers a first-order discount and introduces the product line. Built to convert new subscribers into first-time buyers within the high-intent window immediately after sign-up.
Ready to get serious about email marketing?
Book a free 30-minute audit. We'll look at what you're doing now and tell you honestly whether email marketing is the right place to focus.