A proven process, built to compound.
No black boxes. No guesswork. Just a clear, four-step system that turns your marketing into a predictable growth engine. Here's exactly what happens from the day we start working together.
Four rules we don't compromise on.
These aren't taglines. They're the operating principles that decide which clients we take, how we run engagements, and what we'll never do, even when it would be easier.
Strategy before tactics
We don't recommend tactics until we understand your business. The audit comes first, always. No exceptions, no 'let's just start testing.'
Senior people only
You work directly with the person doing the work. No account managers, no junior staff, no outsourcing. The person you talk to is the person building your funnel.
Revenue, not vanity metrics
We measure success in dollars, not impressions. Every report ties our work back to revenue. If a campaign isn't moving the number that matters, we kill it.
Weekly cadence
Weekly calls, weekly sprints, weekly reporting. We don't disappear for weeks at a time and then resurface with a deck. We work alongside you, every week.
The four phases, in detail.
Here's what actually happens at each step, what we do, what you get, and what to expect along the way.
Discovery & audit
We dig in before we propose anything.
We spend the first week actually understanding your business. Not a kickoff call where we ask generic questions, a real audit. We dig into your numbers, your audience, your competitors, your current funnel, your email program, your reputation. We look at what's working, what's not, and where the biggest opportunities are. By the end of the week, you have a written growth roadmap with the highest-impact opportunities ranked by ROI. It's yours to keep whether we work together or not.
- Full funnel audit, landing pages, email flows, automations, analytics setup
- Channel opportunity map, where the biggest wins are, ranked by ROI
- Competitive review, what's working for your top 3 competitors
- 90-day roadmap, clear priorities and projected outcomes
What to expect: Expect a 90-minute strategy call, a written audit document delivered within 5 business days, and a follow-up call to walk through it. No fluff, no jargon, no assumptions.
Strategy & build
We design, write, and build, you approve everything.
Once we agree on the strategy, we get to work. We design the campaigns, write the copy, build the landing pages, set up the automations, and wire up the integrations. Every asset is reviewed by you before launch, no surprises. We don't disappear for three weeks and then show up with a finished product; we work in weekly sprints with check-ins at each milestone. You see the work coming together, page by page, email by email.
- Copy & creative, every word written, every email designed
- Landing pages, designed, built, mobile-tested
- Automation flows, wired up in your ESP or CRM
- Integration, checkout, analytics, tracking all connected
What to expect: Weekly check-in calls. Async updates via Slack. Two rounds of revisions on every asset. Nothing goes live without your sign-off.
Launch & optimize
We go live and watch the numbers like hawks.
Launch day is just the beginning. We monitor performance daily for the first two weeks, watching for any issues, deliverability problems, broken links, conversion drops, anything. We run weekly optimization sprints: A/B tests on subject lines, segment tweaks, page copy adjustments, deliverability fixes. Whatever it takes to compound results week over week. You get a live dashboard showing real-time performance, and we meet weekly to walk through what's working and what we're testing next.
- Daily monitoring, we catch issues before you do
- Weekly optimization sprints, A/B tests, tweaks, improvements
- Live dashboard, real-time visibility into your funnel performance
- Weekly call, what's working, what we're testing, what's next
What to expect: A 30-minute weekly call. A Slack channel for quick questions. A dashboard you can check anytime. No mystery, you always know what we're doing and why.
Scale & report
Once it's profitable, we double down.
When a channel is profitable, we scale it. We expand into new segments, test new offers, scale budgets with confidence, and look for the next opportunity. You get a monthly executive report tying every activity back to revenue, no vanity metrics, no spin. Every quarter we step back and review the bigger picture: what's changed in your market, what new opportunities are emerging, and what we should prioritize next. This is the long-term partnership layer, where compounding really happens.
- Monthly executive report, revenue-tied, no vanity metrics
- Quarterly strategy session, what's next, what to scale, what to kill
- Always-on scaling, we expand what works and cut what doesn't
- Annual roadmap review, where we're taking your marketing next year
What to expect: Monthly report delivered as a slide deck + Loom walkthrough. Quarterly 90-min strategy session. Annual in-person (or virtual) offsite if scope warrants it.
What we don't do.
Sometimes the things an agency refuses to do tell you more about them than the things they offer. Here's what we'll never do, even when it would be easier or more profitable for us.
Sound like how you want to work?
The first step is the free audit. We'll look at what you're doing now, tell you what we'd recommend, and you decide if we should keep talking.