$5K Digital CEO Launch Kit, A PLR Bundle Funnel Built on Volume and Value Stacking
A long-form sales page for a PLR (Private Label Rights) bundle of 21+ done-for-you digital products. Built to convert aspiring digital entrepreneurs with a massive value stack, real income proof, and a price anchor that makes the offer feel like a no-brainer.
Screenshots of the live sales funnel we built for MKT RENA. Click any image to view it full-size, or use the arrows to browse.
The challenge
MKT RENA sells a bundle of 21+ done-for-you digital products (eBooks, courses, videos, templates) with Private Label Rights, buyers can rebrand and resell them for 100% profit. The challenge: the 'make money online' market is the most skeptical audience on the internet. They've been burned by every scammy PLR bundle, every fake income screenshot, every 'get rich quick' promise. To convert this audience, the funnel had to do three things: (1) show massive value (21+ products, $1,074 total value), (2) provide real income proof (the creator's own $19,487 in 30 days), and (3) anchor the price so aggressively ($37 from $1,074) that the decision feels obvious. The design had to feel premium enough to justify the 'CEO' positioning without feeling like a scam.
What we built
We took a deliberate, page-by-page approach, every section had to earn its place. Here's what that looked like in practice:
- 01Designed a luxurious black-and-cream aesthetic with metallic gold accents. The 'CEO' positioning required a visual language that felt premium, not the typical bright-yellow 'make money online' template. Gold accents on black says 'aspirational' without saying 'scam.'
- 02Built the hero around a single, bold promise: 'Unlock +21 Done-For-You Digital Products To Resell For 100% Profit.' The number (21) and the outcome (100% profit) are both in the headline, specificity beats hype in this market.
- 03Created an extensive 'What's Inside' section that details every single product in the bundle with perceived value badges. This isn't feature-stacking for its own sake, it's value-stacking that makes the $37 price feel like theft.
- 04Featured real income proof ($19,487.00 in 30 days) prominently. In the 'make money online' space, income proof is the single most important conversion element. We made it impossible to miss.
- 05Included screenshot testimonials from real customers (Desiree, Alicia) with specific results. Generic 'this product changed my life' testimonials don't convert this audience, specific results do.
- 06Used green CTAs ('GET YOURS NOW & SAVE $970!') strategically. Green is reserved exclusively for the conversion action, creating a clear visual hierarchy that guides the eye to the buy button.
- 07Added trust badges (Instant Download, 100% Secured Payment, Satisfied Clients, No Inventory or Shipping) near the CTA to address the final objections before purchase.
The outcome
We launched in 2024 and have been tracking real numbers since. Here's what the funnel is doing 3 months in:
“I'd been selling PLR bundles for two years and plateaued at $5k months. Broadwave Digitals rebuilt the sales page around the value stack and income proof, and we did $48k in the first 30 days. The refund rate actually went DOWN because the page sets clearer expectations. The 'CEO' positioning was the unlock.”
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