The Training Plug, A Multi-Module Sales Funnel for Youth Athletes
A feature-stack sales funnel for a youth sports performance brand with seven distinct training programs. We rebuilt the page from a confused menu into a guided journey that walks parents from skeptical to signed-up, one module at a time.
Screenshots of the live sales funnel we built for The Training Plug. Click any image to view it full-size, or use the arrows to browse.
The challenge
The Training Plug had a real product problem masquerading as a marketing problem. They had seven excellent training modules, anaerobic running, glute programs, flexibility, hip flexor unlocking, pain relief, and more, but their old page presented them as a flat menu. Parents landed, got overwhelmed, and bounced. The brand also had credibility most fitness brands don't: real partnerships with Adidas and Under Armour, certified trainers, and a track record with thousands of young athletes. None of that was visible. We needed to take a catalog of products and turn it into a story that ends with a purchase.
What we built
We took a deliberate, page-by-page approach, every section had to earn its place. Here's what that looked like in practice:
- 01Reframed the page from 'here are our seven programs' to 'here is the journey your kid will go on.' Each module became a chapter with its own hero image, its own benefit-led headline, and its own clear CTA.
- 02Built a 'Why Choose Us' credibility block near the top that surfaces the Adidas and Under Armour partnerships before the visitor even sees the product list. This is the trust anchor that makes everything below it believable.
- 03Designed each module section as a full-width alternating-layout block, image on one side, copy and CTA on the other. This gives every program its own visual real estate and prevents the 'wall of thumbnails' problem.
- 04Used a single green CTA button at the bottom of the page as the final conversion point, with smaller blue CTAs on each module. The green button is the 'I'm ready' button; the blue buttons are the 'tell me more about this specific thing' buttons.
- 05Added social proof (Facebook, Instagram, TikTok, YouTube follow CTAs in the header) so parents who weren't ready to buy could still join the ecosystem, and be retargeted later.
- 06Optimized every CTA for action verbs ('Start training,' 'Try,' 'Get started') instead of passive labels ('Learn more,' 'Read about').
The outcome
We launched earlier this year and have been tracking real numbers since. Here's what the funnel is doing 3 months in:
“We were about to give up on the website and just run everything through Instagram. The team at Broadwave Digitals rebuilt the whole funnel in a month and suddenly parents were actually buying. The structure they built, one program at a time, with the partnerships up top, was exactly what we needed but couldn't see ourselves.”
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