Coffeebo: Product Promotion Email That Sells a New Beverage Line
A product promotional email for a beverage brand launching a new berry-flavored drink line. Built to introduce the product, create desire, and drive purchases with vibrant visuals and clear calls to action.
Screenshots of the live sales funnel we built for Coffeebo. Click any image to view it full-size, or use the arrows to browse.
The challenge
Coffeebo was launching their Berry Bliss Signature Shake and needed an email that would introduce the new product line to their existing subscriber base, create immediate desire, and drive purchases in the launch window. The challenge was standing out in a beverage market saturated with new product launches, and doing so with an email that felt premium and appetizing rather than like a generic product announcement.
What we built
We took a deliberate, page-by-page approach, every section had to earn its place. Here's what that looked like in practice:
- 01Designed a vibrant email with a purple color palette that matches the berry flavor profile, using high-quality product photography that makes the drink look refreshing and desirable.
- 02Featured the Berry Bliss Signature Shake prominently with decorative blackberry and blueberry imagery throughout the email to reinforce the flavor and create visual appetite appeal.
- 03Used bold white typography on the purple background for maximum readability and impact, with the product name and key benefits called out clearly.
- 04Included multiple calls to action (TASTE IT NOW, SHOP NOW, ORDER NOW) at different scroll depths, each phrased differently to appeal to different buyer motivations.
- 05Structured the email as a product story rather than a feature list, walking the subscriber from the product reveal to the flavor description to the purchase prompt.
- 06Optimized the email design for both desktop and mobile, ensuring the vibrant visuals and product photography look great on any screen size.
The outcome
We launched in 2024 and have been tracking real numbers since. Here's what the funnel is doing 5 months in:
“Launching a new product line is always a gamble. Broadwave Digitals built us an email that made the Berry Bliss Signature Shake look irresistible. The launch did $31,000 in revenue from email alone, and 22 percent of our subscriber base tried the new product in the first month.”
Want a funnel like this for your brand?
Book a free 30-minute audit. We'll look at what you're doing now and tell you honestly whether we can help.