Fashion Retailer: Black Friday Email That Cuts Through the Noise
A Black Friday promotional email for a women's fashion retailer, built to stand out in the most crowded email week of the year. Bold design, clear offers, and a single call to action that drives clicks to the sale page.
Screenshots of the live sales funnel we built for Fashion Retailer. Click any image to view it full-size, or use the arrows to browse.
The challenge
Black Friday is the most competitive email week of the year. Every brand is sending emails, every inbox is flooded, and attention spans are shorter than ever. This fashion retailer needed an email that would stand out in a crowded inbox, communicate the offer instantly, and drive clicks to the sale page before the subscriber moved on to the next email. The brand's previous Black Friday emails were cluttered, with multiple offers competing for attention, and they converted poorly.
What we built
We took a deliberate, page-by-page approach, every section had to earn its place. Here's what that looked like in practice:
- 01Designed a bold, high-contrast email with a red and white color scheme that screams Black Friday without looking cheap or generic.
- 02Led with a single, clear offer (Black Friday sale on Young Women Dress collections) rather than a confusing menu of discounts, so the subscriber knows exactly what to do.
- 03Used large hero images of the featured products with alternating text-image layouts that guide the eye down the email toward the call to action.
- 04Included a prominent SHOP NOW button in red throughout the email, repeated at multiple scroll depths so the subscriber can click no matter where they stop reading.
- 05Added a View All button for browsers who want to explore the full collection rather than just the featured items.
- 06Optimized the email for mobile-first reading, since over 65 percent of Black Friday emails are opened on phones during commute and lunch breaks.
The outcome
We launched in 2024 and have been tracking real numbers since. Here's what the funnel is doing 5 months in:
“Black Friday email is a bloodbath. Every brand is fighting for attention and most emails get deleted. Broadwave Digitals built us an email that was bold, clear, and impossible to miss. We did $87,000 in revenue from a single send, which was 3x what we did the previous year.”
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