Stéphane Séguin, A High-Ticket Sales Coaching Funnel That Sells Without Hype
A long-form sales letter funnel for a high-ticket sales coach targeting solopreneurs. Built to stand out in a market drowning in 'guru' marketing, with a specific outcome promise, a structured 4-module framework, and real case studies instead of generic testimonials.
Screenshots of the live sales funnel we built for Stéphane Séguin. Click any image to view it full-size, or use the arrows to browse.
The challenge
Stéphane Séguin is a sales coach and author who helps solopreneurs close high-ticket deals. The market is oversaturated with sales coaches promising the world and delivering generic advice. Stéphane's challenge was that he actually had a structured methodology, a 4-module framework that had produced real results for real clients (Vanessa H. closed a $35,000 program, Stewart G. closed a $25,000 program), but his old funnel buried all of that under vague promises. We needed to build a funnel that led with specificity, not hype. The headline had to make a concrete promise, the body had to show exactly how it would be delivered, and the social proof had to include real numbers.
What we built
We took a deliberate, page-by-page approach, every section had to earn its place. Here's what that looked like in practice:
- 01Wrote a headline that makes a specific, falsifiable promise: 'Close 5 High-Ticket Deals and Increase Revenue by 40% (In Just 60 Days).' This is far more credible than 'transform your sales' because it's measurable, and Stéphane can point to clients who hit it.
- 02Designed a dark-header, clean-white-body aesthetic with gold accents. The gold signals 'premium' without screaming 'luxury.' The dark header creates authority; the white body keeps the long-form copy readable.
- 03Built the page around Stéphane's personal backstory, how he struggled with high-ticket sales before developing the framework. This builds rapport and addresses the impostor syndrome that keeps solopreneurs from closing.
- 04Detailed the 4-module framework explicitly, with the value of each module shown (totaling $1,788). Even though the program is offered free, showing the value stack makes the offer feel substantial rather than suspicious.
- 05Included two detailed testimonials with photos and specific case study results (dollar amounts closed). Generic testimonials don't convert in high-ticket sales, specific numbers do.
- 06Used red sparingly for pricing and urgency elements, and green only for the final CTA. The color hierarchy guides the eye from value → proof → action.
The outcome
We launched in 2024 and have been tracking real numbers since. Here's what the funnel is doing 3 months in:
“I'd been told my whole career that to sell coaching you need countdown timers and fake scarcity. Broadwave Digitals built me a funnel that does none of that, and converts better than every hype page I tested. Specificity was the unlock. The headline promise alone tripled my opt-in rate.”
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