Lintense, A Premium Furniture Brand Funnel Built on Craft, Not Discounts
A long-form brand funnel for a custom furniture company with 20+ years of craftsmanship. Built to position Lintense as a premium alternative to mass-produced furniture, with a focus on heritage, warranty, and made-to-order quality rather than discounts.
Screenshots of the live sales funnel we built for Lintense. Click any image to view it full-size, or use the arrows to browse.
The challenge
Lintense had been making custom furniture since 1999, over 20 years of craftsmanship, a 10-year structural warranty, a 15-year wood quality guarantee, and a reputation among interior designers. But their old website looked like a generic e-commerce template, and they were losing deals to mass-produced furniture brands that competed on price. The challenge was to build a funnel that justified premium pricing without ever mentioning price, to make the value so obvious that the price question answered itself. The audience (affluent homeowners, interior designers, commercial clients) doesn't respond to 'sale' banners and discount codes. They respond to heritage, quality, and provenance.
What we built
We took a deliberate, page-by-page approach, every section had to earn its place. Here's what that looked like in practice:
- 01Designed a minimalist, editorial-style layout that mirrors high-end furniture showrooms, generous whitespace, serif typography for headlines, large professional photography. The visual language says 'investment piece,' not 'shopping cart.'
- 02Built the hero around the company's core promise: 'Uniquely designed furniture for any type of interior and exterior.' No discount banners, no urgency timers, just the craft.
- 03Created a 'Founded in 1999' trust anchor near the top of the page. For a premium brand, longevity is the strongest credibility signal. We surfaced this before any product imagery.
- 04Designed a 'Why people choose our furniture' section that highlights two key differentiators: contemporary design and extended warranty coverage (10-year structural, 15-year wood quality). These aren't features, they're risk reversals for buyers considering a premium purchase.
- 05Built image galleries showcasing products in real interiors rather than on white backgrounds. Premium furniture buyers want to see pieces in context, not as catalog items.
- 06Integrated a 'Contact Us' and 'Order Now' dual-CTA system. Custom furniture isn't bought with an 'Add to Cart' button, it's bought through conversation. The CTAs reflect that.
The outcome
We launched in 2024 and have been tracking real numbers since. Here's what the funnel is doing 4 months in:
“We used to compete on price and lose. Broadwave Digitals rebuilt the entire page around our craft and heritage, and suddenly we're the premium option, not the expensive option. The inquiries we get now are from buyers who already understand the value. The sales conversation is completely different.”
Want a funnel like this for your brand?
Book a free 30-minute audit. We'll look at what you're doing now and tell you honestly whether we can help.